Network Marketing Companies – How Do I Choose One?

Think about this, at the time I wrote this article, there were over 900 active companies worldwide that claim to be legitimate Network Marketing companies. Imagine how long it would take you to evaluate every single company. You’d go insane.

To save your sanity, your valuable time, and many sleepless nights, I took the time to review the top 100 companies. And while each one is unique, I was able to identify the 4 primary components that will help you determine if a company is structured to increase your chances of success. Then, instead of analyzing every little detail, you can focus on only those 4 main components. By following the process I’ve outlined below, you’ll be able to choose a company that is right for YOU so you can get started NOW!

You also need to be aware of one more thing before you get started. “Determining whether or not a company is good or bad is subjective to your specific interests and needs”. Here’s what I mean by that. What’s important to me may not be important to you. For instance, the compensation plan may be the most important to you, while the marketability of the product may be the most important for me.

Every company has good points, and every company has bad points. It’s just a reality that there is no perfect company. If you’re searching for a perfect company, your search will never be over. However, you can find a company that is PERFECT FOR YOU! So, I’m not going to give you a list of good companies and bad companies. Instead I’ll show you how to easily evaluate a company in a few simple steps, and you get to decide which company will make YOU the most successful.

Here are the 4 components you should use to evaluate a company: 1) Marketability of Product (Marketing Plan). 2) The Length of Time in Business. 3) The Product or Service You Promote. 4) The Compensation Plan (how you get paid).


Let’s begin with the marketability of a product or service. I put that one first because if you do not have a strong marketing strategy, the product and the compensation plan are mute points. Don’t believe me, ask anyone who’s had a great product, yet couldn’t get anybody to buy it. No matter how great your product is, if nobody buys what you have, what are your earnings? That’s right, 100% of nothing is ZERO. Some people in Network Marketing can sell anything, but they are the minority.

There are a lot of great products and services offered in Network Marketing, but a great marketing strategy is what will drive sales throughout your entire down-line. Let me repeat that, a great marketing strategy is what will drive sales throughout your entire down-line. The marketing plan should be unique and get customers to take action to buy your product or service.

Therefore, the first question you should ask about any company is:

“If not for the opportunity, would people still buy the product or service?”

Here’s what that means. In some Network Marketing companies, the only people who buy the product or service are the representatives, and that’s because there is no perceived value for the general public to buy the product or service. The only perceived value is to the representatives, and that perceived value is making money in the opportunity. That’s a sure-fire recipe for failure. If the only people buying the product are the representatives, most will continue to lose money for a long, long time, and they will quit before they even come close to seeing a profit.

A great marketing plan, along with an in demand product, is what will create sales to people other than the representatives. Here is one example of a great marketing approach used by traditional companies all the time: “Buy 2, get one free”, or better yet, “When you refer 3 people, yours is free.”

To make my point, let me ask you this. Would a marketing plan that allows a customer to get a substantial discount or better yet, get the product or service for free WITHOUT becoming a representative for that company, would that be a powerful marketing approach? Sure it would, and most people agree with that.

In many Network Marketing companies, the only way a person can get a discounted or free product is to become a representative. That would be like your cell phone provider saying “The only way you can ever get a discount or get a free phone is to open a franchise with our company.” That’s just crazy!

The Length of Time in Business
How important is this category? Let me ask you this: Can you be successful in a company that is not going to be here next year? NO! So it’s very important, isn’t it! So the question you need to answer is: Do you join a newer Network Marketing company, or a more seasoned one?

This is where you’re going to see arguments on both sides of the fence from people who are trying to recruit you. 1) If it’s too young it could fail, and 2) If it’s too old, it could be stagnant. So your focus here is to weigh your risks. If you join a new company and it goes under in a few years, you will have to start over with another company. Are you willing to risk that? If you join a company that’s been around a long time, it may be saturated and not have any momentum, so it may take you a very long time to build it if you can build it at all. Are you willing to risk that?

The fact is, TIMING is everything in a Network Marketing business. You need to make sure that the timing is good for the company you are looking at, and the timing is good for YOU. Most companies that have been around for 5 to 10 years have a lower failure rate. If they are at the 5 to 10 year mark, and you answer these 3 questions, the reasoning behind your choice of companies will have merit.

A. Is it succeeding in the marketplace, or struggling?
B. Is the company experiencing growth and momentum?
C. Where is it along the growth curve?

So when looking at the growth curve of a Network Marketing company, you want to know if there’s been steady growth in product sales (not just new representatives) for at least the last several years in a row.

Product or Service You Promote
Here are the key questions you need to answer regarding a Network Marketing product or service: 1) Is the industry of the product growing or declining? 2) Does the product create repeat sales? 3) Is it priced competitively? And 4) Does the company own the rights to the product?

Compensation Plan or Pay Plan
Here are the key questions you need to answer regarding a Network Marketing Compensation Plan: 1) Is the pay plan easy to understand (easy to explain to new representatives)? 2) Are the commissions to high or too low? And 3) Are bonuses and commission paid only when a product or service is sold?

Ok, let’s wrap this thing up. Now you understand why using these 4 main components to evaluate a company can be the difference between your failure and your success. If you cannot intelligently debate why a company you joined is structured for success, it will be much more difficult to recruit people. You’ll end up resorting to “Hype” tactics and promises of big money without anything to back it up.

As most of my readers already know, I constantly teach this concept: The best thing you can do is look for simple ways to explain all areas of your business, no matter what you do. Use these four key components to easily explain why your Network Marketing Business is designed for success. Makes sense doesn’t it? Keep things simple in order to grow your business at its maximum potential.

To learn more about Network Marketing on topics such as “How to Choose a Company”, “How to Choose a Product”, and “Pay Plans”, find a Master Networker who can help you. Check the links in the “Author” or “Bio” section below for more information.

Network Marketing Success Tips – 5 Ways To Crush It!

You’ll need to stand out from the wannabe get wealthy overnight crowd, and bring some real authentic energy and passion into your business to make yourself appealing for your prospects, or they simply won’t join you period! That is the grandaddy of network marketing success tips you should learn right now.

This list of network marketing success tips will demand some effort on your part, so if your not into giving real value and solutions to people, you may want to buy a lottery ticket. Your chances of any kind of achievement are about zero. I need to keep it real and truthful for you here friends. If you’re dead set on success, then please read on. If not, the lottery office is open till 8:00 P.M.

My Top 5 Network Marketing Success Tips Below Listed In Order Of Significance

People join people they like who solve their problems. Your potential prospects could give a flying rats you know what about how thrilled you are peddling your magic juice or mobile phone minutes. They want to come to know, like and trust you as a genuine human being that can support their needs, and solve their problems before they ever think about spending one red cent with you. If your not offering your prospects tons of value, value, and yes more value, they are going to find a sponsor who will. It is one of my Top network marketing success tips you absolutely must embrace today!

You will need a mentor to model in your business who is successful. You need a mentor plain and simple, or you’ll need a business partner that is following a successful one. It’s one of the greatest network marketing success tips that will save your life. You will waste a ton of time and money if you don’t. Follow a proven plan from a mentor who is walking the talk of success.

Make sure you are thinking the way professionals do. I’m talking about your mindset here, and it is one of the biggest network marketing success tips you absolutely need to get off to a flying productive start. Sit down and write out, and then post on your office wall at eye level, exactly why your building your mlm business. This will help you stay motivated while you carry out the daily business steps of taking consistent and persistent right action.

You will need a ton of Leads that you can easily turn into prospects for your business. Leads are the life source of your business end of story. Once you run out of your best friends to pitch your business to now what? You’ve got two alternatives here. Learn to get free leads online, or buy leads online. Here is another one of the biggest network marketing success tips I can offer you. Don’t buy leads! Most likely your team won’t have the ability to do that, and your business won’t be able to duplicate itself. Learn to generate leads at zero cost to you, and then teach your team to do the very same thing

I don’t care how good of a phone closer or super star geek internet marketer you are. If you can’t duplicate your business model in your down line team, you’ll end up with a really wide front line with no depth. And you will have to keep replacing them every 3 months. Been there and I have the battle scars to prove it to you. Do not waste your time friends. Make sure your business model and training allows for the slow duplication that newbie marketers will do, and also the advanced internet marketing ninja skills for advanced marketers. Don’t ignore these 5 crucial Network Marketing Success tips, and you’ll be light years ahead of your competition.

Network Marketing Online – Tips for the New Network Marketer

Network marketing online gets bigger and more popular every day. I think the main reason the new network marketer is attracted to it is because they think they don’t have to deal with rejection. That is true to some extent but not completely. I’ll explain what I mean.

Before the internet there just was not much choice for a new network marketer but to chase their friends and family and use the so-called “3 foot rule”. You know, virtually molest strangers standing in line at the supermarket, post office or even the restroom line at a game or concert.

Now, that is what you were told to do by your company and your upline but, except for the very brazen, salesy type person, how many people actually did that? I would bet not many. That is just not in people to do. They are either too shy, too nice or even just plain old scared to death.

Network Marketing Online – Here to Save the Day?

When the internet came along new and struggling marketers were thinking “wow, I can just hide behind my computer and not have to deal with rejection face to face”.

I have some good news and I have some bad news. First the bad news (sort of), network marketing is a people business. Although network marketing online is much more efficient you still have to build relationships with people. Relationships are the glue that holds mlm companies together.

The good news is that you can “talk” to a lot more people and you don’t have to talk to the guy who spends all of his spare time watching reruns of Gilligan’s Island and cartoons.

Network Marketing Online – Shout or Use Tools?

The difference between network marketing online and prospecting offline is like the difference between a politician reaching his or her constituents in 1789 and 2011.

Obviously, in the early days of America, for instance, a politician could only speak to however many people were within speaking or shouting range. They could write a letter but that would take days or even weeks to reach people.

Now you can speak to the whole world at one time, or at least, through one event. You can get your message in front of a whole lot more people which gives you a better chance of finding the people who are looking for the opportunity that you have in your hot little hands.

Network Marketing Online – The Difference is in the Numbers

Let me ask you a question; If you wanted to find a new friend, someone with whom the conversation flowed like water and you just liked almost all of the same things, which situation do you think would give you a better chance of doing that?

Would you have the best chances with the neighborhood you live in, the stores you go to, your immediate living area? Or would you have a better shot with say, millions or tens of millions of people?

I do apologize for using such a simple example but what I’m getting at is you have a much better chance of finding people who are like you with a larger number of people. It really is all in the numbers.

Network Marketing Online – Attract the New Network Marketer

Right, you say, how am I supposed to attract a new network marketer when that is exactly what I am? First, you become a student. You become just the person that a new person is looking for to show them how to get where they want to be.

After you have learned to get a domain name, put up a website, and write messages for, or even better, get your autoresponder with the messages already written, you look like an expert to people who are just coming online. You don’t really have to be completely versed in network marketing online to be attractive to a new network marketer.

Then when you get connected to a proven attraction marketing system you really look like a pro to the new people. A fair amount of knowledge, by becoming a student, and the right tools will turn you into that giant magnet that attracts people to you.

Network Marketing Tips – Top 10 Landmines You Must Steer Clear Of

The following network marketing tips are not going to be at all like you’ve heard before today.

Network Marketing Tips is a phrase that I believe is used way too freely, so I just wanted to advise you in advance that this won’t be anything like the typical tips your upline has given you. I believe there is a ton of jokers online that are only out to make a sale, which is why they tend to forget to add in any valuable content, which results in them almost always spinning their wheels. Getting started in the multilevel marketing industry is one of the best business decisions that I’ve made in my entire life. That is even before I found out that network marketing has produced more millionaires than any other industry in the world and the numbers are ever-increasing despite of the down economy.

Having said that, a large segment of network marketers never make any real cash because they’re never trained how to effectively market and brand themselves. So, consequently they chase their friends and family or even get sucked into paying for leads and they sooner or later run out of money and people to talk to about their business. I know from experience that if you understand particular strategies and know what landmines to steer clear of before you get started, you can be successful beyond imagination in this industry.

Network Marketing Tips – 10 Deadly Landmines Uncovered

Maybe you’re thinking, “What do landmines have to do with network marketing tips?” I’m sure you know that even if you try to dash full speed across a field that has landmines hidden in it, they are still going to explode. But if another person goes across the field initially and survives to describe to you where all the landmines are, you will stand a lot better chance of making it across successfully. Correct?

Now that being said, I’m going to go ahead and share some network marketing tips that changed my business and my life forever…

Top 10 Landmines That You Need To Avoid In Network Marketing – Tips To Grow By

1. The Comparison Bomb – This means company comparisons, compensation plan comparisons and even comparing yourself and your situation to the Top Earners that you may respect. You are where you’re suppose to be at this point in your life, so let’s move forward.

2. The Numerous Streams Of Income Bomb – First, let me clear this one up because I’m a big advocate of multiple streams of income, but I felt it was important to add this to my list of network marketing tips. I’ve met marketers that try to work 2 different companies at the same time and they haven’t even gotten the first one off the ground yet. F.O.C.U.S (Follow One Course Until Successful)!

3. The Multi Tasking Bomb – Simply put, “Everybody can multi-task, but no one can multi-focus.” Just find that thing that you’re passionate about, put your head down and go to work.

4. The Lender Bomb – Never pay for anyone to get in. PERIOD! I’ve never seen anyone pay for a person to get in the business that did anything. When men and women feel they have something at stake then they will work harder than if they have nothing to lose.

5. The Product Guru Bomb – You do not have to be an expert in this business. Most people get caught up doing research in their back office and online and they never do anything productive. It can also scare representatives off if they associate pain with have to learn all of the same knowledge that you have learned. “Ignorance on Fire, Always Beat Knowledge On Ice!!”

6. The Best Friends & Members of the Family Bomb – In network marketing, tips like this one is going to save you a lot of frustration. Your friends and family are not a market. Save your friends and family for later and focus more on networking, building relationships and turning cold market prospects into warm market and that’s very easy. Your warm market is reps that will warm up to you once they see y’all have something in common.

7. Networking Events Bomb – This is going out to networking events just to close individuals into your business on the spot. Networking events are to get business cards and then follow up within 24-48 hours.

8. The Info Overload Bomb – Too Much Information!! This kills 97% of new home business owners. Just build curiosity by only exposing prospects to information that is calculated to get them excited.

9. The Tip Toe Bomb – Please don’t waste your time with representatives that are not ready to hit the ground running. They use language like, “I’m Trying To…,” “I’m Gone Give It A Shot,” ” I Hope,” and the list goes on.

10. The Secret Shortcut Bomb – Multi-level Marketing is The Shortcut! 3-5 years of Hard work! There are no other possibilities. The Good News is “Full Time is 2 Hours Per Day, 5 Days Per Week (if you do it right).” This is perhaps the most important on this list of network marketing tips.

Find a Different Perspective to Chase Your Customers: The Importance of Network Marketing

The trends in the global economy have called for companies and commercial institutions to be aware of the changing needs and wants for customers.

To begin with, keeping long-term relationships with profitable customers is the only way to survive the current worldwide market competition. Network marketing encompasses the creation of customer networks that underpin the close relationship within the network.

Network marketing can be commonly defined as a form of marketing that make use of independent channels to announce the company offerings to potential customers. The company can barely reach these customers using the standard marketing communication channel of the business. Network marketing is a channel that lots of companies use.This is where the company limits the hiring of permanent marketers and depends much more on hired network marketers that have direct contact with the customer.

The ultimate goal of network marketing is to increase sales and to expand customer base. In normal circumstances, they change the need for middlemen who will dilute the profits by adding their own profit margin through the supply chain, therefore, diluting the gross profit margin of the producers. Instead of using the middlemen the independent marketing acts as a way to avoid them through their direct marketing initiatives.

Word of mouth recommendation creates a stronger impact in developing long-term relations with customers. Direct marketing initiatives can inspire start-up businesses since they offer an opportunity to build a customer base through the use of referrals. Moreover, this business model acts to revitalize small businesses to create a customer base before spending much of their budgets on marketing against competitors.

Just like any other business, some companies do not use the term network marketing; they instead call it Multi-Level Marketing (M.L.M), which they recognize as a legitimate business model that capitalizes on direct selling techniques and relationship referrals strategy of selling products and or services of the company in question.

The company might be contracting the marketers in their independent capacity but, their existence will resemble the franchising concept since they will be have the product to sell for the company, not for themselves. In some instances, the contractors might work in full representation of the company seeming to be the owners of the merchandise or services.

In order to understand how network marketing works, one needs to shift the focus to a franchise business. The franchisee, in this case the independent marketer, is closer to the customer and knows quite well what the customer wants and the customer also knows exactly what to expect from the seller. Therefore, the franchising company gives all the products and the relevant equipment needed to make the sale.

In this case, the independent marketer requests only products required by customers and sells them in his own capacity using the business name and logos. Moreover, if new products come into the market the independent marketer communicates with members in the network and does test marketing to find out their response to the new product. The parent company, in this case, takes the responsibility of the training requirements of the independent marketer to help him conduct the business. The parent company provides all the marketing support. The independent marketer carries out any business transactions even though the business name will be in the parent company’s name.

Network marketing is so fascinating because self-sufficient business owners have non limited privileges to run other businesses. These businesses are independent to the contract of sale by the parent company.

Although independent business owners will be using the parent company’s name they also have full control of their business, and they can expand from them. In the multilevel marketing business concepts, they refer to the principle as sponsoring. The concept of sponsoring gives the marketer the advantage of profiting not only from incentive of the mother company, but also from the sponsorship sales.

The complexity in the nature of multilevel marketing or network marketing business’s causes people to raise some questions about the legality of the business practice. It is a mistaken belief that network marketing is illegal. Network marketing is a legitimate business internationally. For example in America, the US Federal judge legitimized M.L.M companies in 1979.